Christmas Tree 'Keg Stands' and Shot Glass Sweatpants: Boozy Promos for the 2022 Holidays
Miller Lite, on the other hand, is already thinking about Christmas trees by releasing a functional tree stand that fits around a quarter-barrel keg. It's called the Christmas Tree Keg Stand, of course.
Miller Lite unveiled a Christmas Tree Keg Stand as the newest addition to its holiday merchandise lineup. The stands are large enough to fit around a quarter-barrel keg and are designed to make it look as if beer is being poured from the tree. pic.twitter.com/5EDl4CbJQi
— Dan Shuftan (@DanShuftan) November 8, 2022
"It's playing off the success of Beernaments, making beer part of the holiday," Sarah Showak, associate marketing manager for Miller Lite, said in a press release. "Miller Lite stands for great taste and celebrating with people. The Keg Stand brings beer front and center to some of the year's most special moments."
Brendan Menapace is the content director for Promo+Promo Marketing.