Christmas Tree 'Keg Stands' and Shot Glass Sweatpants: Boozy Promos for the 2022 Holidays
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The first comes from Southern Comfort, which is leaning into the second half of its name by releasing a pair of drawstring pants intended for Thanksgiving dinner, when we could all use a little bit of wiggle room and elastic in our pants.
But, the pants are actually intended to be worn the night before Thanksgiving, when so many people return to their hometowns for an unofficial reunion with friends over drinks. The reversible pants display the SoCo logo along with "Drinking Pants" in big yellow letters, and come with a pocket specifically made for carrying around a shot glass.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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