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Paper Trails
The near-ubiquity of massive paper use in most offices creates a lot of options for distributors looking to provide products for the workplace. One possibility is a journal or notepad, an item that has additonal perks besides high frequency use. “It’s a high perceived value,” said Lederer. “I think it’s a different medium instead of plastic, because everyone’s been getting plastic products for so many years.” Many notepads or jotters will also offer the option to be paired with a pen, creating an opportunity to increase branding ability even further.
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Michael Cornnell
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