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There is great variety among desktop organizers, ranging from simple, aesthetically pleasing pen containers, to more ostentatious, multifunction items that along with holding loose office items, feature things like tape dispensers or letter openers. For selling the more conspicuous and elaborate organizers, Jeff Lederer, executive vice president for Bridgeport, Connecticut-based Prime Line, suggested playing to the products’ strengths. “They’re colorful, they’re nice, they’re fun … and that’s what helps sell the item, especially under a certain price point,” he said. Lederer added that the more multifaceted organizers can be easier to sell if the customer has a sample to let them physically explore all its features.
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Michael Cornnell
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