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Qiu Zhiming, president of the BEIFA Group Co., Zhejiang, China, said at the event that the pens' stainless steel balls and their casings are imported from Japan, Germany or Switzerland. He added that only Switzerland has machines with the required precision to make high-quality ballpoint pen tips.
Jim McGregor, chairman of the greater China region of of APCO Worldwide, an international communications and consulting agency, told Marketplace that he thinks Li is sending a message to Chinese manufacturers that making cheap pens is no longer acceptable.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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