“The rules of sales and marketing are very different these days. Blogs and other social networking sites are where you need to be to get the latest feedback on your company and products,” said Vanessa Keefe, director of marketing for Charles River Apparel.
With their new corporate and distributor-only blogs, Charles River Apparel believes it will be able to actively hear from both consumers and distributors about their activewear styles. “While email is great for getting comments, a blog lets everyone see the responses and helps foster a discussion within an online community. With our president, [vice president] of production and fashion designer all posting to our blogs, we will have a lot of timely fashion and industry information for discussion,” said Keefe.
Charles River Apparel Links In and Twitters
“The rules of sales and marketing are very different these days. Blogs and other social networking sites are where you need to be to get the latest feedback on your company and products,” said Vanessa Keefe, director of marketing for Charles River Apparel.
With their new corporate and distributor-only blogs, Charles River Apparel believes it will be able to actively hear from both consumers and distributors about their activewear styles. “While email is great for getting comments, a blog lets everyone see the responses and helps foster a discussion within an online community. With our president, [vice president] of production and fashion designer all posting to our blogs, we will have a lot of timely fashion and industry information for discussion,” said Keefe.