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Sean Norris
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Meanwhile, Piper advised educating yourself on different causes before starting in awareness product sales. "It is important to learn about a specific awareness topic (texting and driving awareness, for example, or breast cancer awareness) and become an expert, then offer products that you are certain will be effective based on the target audience, types of events, etc.," she said. "In short, become an expert on an awareness topic, and then select products. Not vice versa."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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