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Sean Norris
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She described one instance where a Major League Soccer team wanted a giveaway for fans on breast-cancer awareness night. The team chose a pink soccer knit scarf, which fans could wear at the game and reuse after it. "This was especially effective because the soccer scarves are often collected by fans, and this was a one-time promotion and that particular scarf would never be available again," Piper said.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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