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Sean Norris
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More important than what you're selling, though, is how you're selling. Rosenblatt noted that nonprofits aren't the only companies that buy awareness products—many for-profit organizations can use them, too. "In a company, a for-profit organization, they would have a cause-marketing director," she said. "If you can find who that cause-marketing director is of that company, it could be a gold mine," she continued. "Usually it falls under a separate budget than just straight marketing. And they are looking for products that they can use in conjunction with their sponsorship with their nonprofit."
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- Companies:
- BamBams
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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