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Strom advised distributors to choose the business casual option because higher margins can be attained. “Catering to this market requires novel tactics,” he said. “One idea is wrapping your samples in gift boxes for maximum-impact presentation.”
Waterman agreed, stating the category also “lends itself well to upselling higer-priced product or the ability to branch out into areas like event wear and uniforms.”
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Cynthia T. Graham
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