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Like Anderson, Waterman agreed that sales of business casual apparel are increasing, “thanks to the consumer trend of trading up to more luxury fabrics.” He added: “More corporate buyers are looking to pair their logos with the best.”
While T-shirts continue to top the charts of promotional wearables, there are countless promotional applications for business casual apparel. Anderson said the garments can be used for corporate and employee events, golf tournaments, uniforms and sponsor gifts. “Business casual apparel is a different sell than T-shirts,” stated Waterman. “T-shirts tend to be used as giveaways, and [are therefore] very cost-driven. Business casual apparel tends to be used either as a uniform or a gift.”
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Cynthia T. Graham
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