Breath of Fresh Air
New ideas in outdoor promotions
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Know What You're Selling
Since many outdoor products—like folding chairs, tables or game sets—are large, Berkowitz said that distributors should know every detail about their products before they sell them. "Distributors need to understand what the components are," she said. "The weight of the products, they need to know about the durability or if there's a warranty on them. A lot of times distributors will want to buy tables and they need to get freight estimates because they need to take into account how much it will cost to ship it to the customer because we're not talking about a T-shirt or a pen."
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- Companies:
- Picnic Plus
- Starline USA
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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