Breath of Fresh Air
Identify Your Audience
Berkowitz said that there is one industry in particular that is underutilized by distributors selling outdoor items. "I think [distributors] should go after restaurants," she said. "Restaurants are now building outdoor areas, as are wineries and breweries." She added that when selling to events, such as a golf outing or company picnic, distributors should focus sales efforts on the facility at which the event is held. The facility, such as a country club or resort, could use promotional products as add-ons to incentivize guests to go there. "I think the actual resort could benefit from them too," she added. "[Distributors] never seem to go after the market where the actual event is held. I think that's an untapped resource they should be going after."
- Companies:
- Picnic Plus
- Starline USA
Brendan Menapace is the content director for Promo+Promo Marketing.