Breath of Fresh Air
New ideas in outdoor promotions
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Gallagher said that the interest in active lifestyles has created sales opportunities. She mentioned hydration packs, water bottles and headlamps as potential big-sellers because they fit into healthy lifestyles. She added that by giving out these items, clients' brands become equated with health and outdoor fun. "For corporate events, like picnics or golf tournaments, it doesn't matter what industry you're in," she said. "Giving outdoor products shows that you support an active lifestyle."
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- Companies:
- Picnic Plus
- Starline USA
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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