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The new items range from TaylorMade and adidas performance and moisture-wicking caps to travel gear and luggage. Plus, Bodek and Rhodes is introducing some completely new categories with cart- and stand-style golf bags, umbrellas and ball markers.
“Our new alliance with the adidas company offered a natural tie-in to the world’s finest selection of performance golf accessories,” says Mary Ellen Pahlka, director of marketing communications. “Hey, we’re now offering the most popular brand in the PGA Tour—adidas—why not the accessories that will help our customers add onto their sales to complete the program—and all from one source at Bodek and Rhodes.”
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- Companies:
- TaylorMade
- People:
- Mary Ellen Pahlka
- Mike Rhodes
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