Mary Ellen Pahlka

Philadelphia-based Bodek and Rhodes, one of the leading wholesalers of imprintable activewear, announced it will include four new brands of apparel in its 2010 catalog, to be released in November, in advance of new year promotions programs. Bodek and Rhodes will offer a total of 38 brands, once the new brands are introduced.

In an effort to aid apparel decoration specialists with even more assertive and professional promotions, Philadelphia-based Bodek and Rhodes announced a whole host of new marketing tools. The new promotional tools, offered through the company’s Web site, aim to give decorators a promotional edge in a tight economy, and include custom Web sites and professional showroom displays.

Philadelphia-based Bodek and Rhodes, a leading wholesaler of imprintable activewear, recently pioneered an arrangement with Northfield, Vermont-based manufacturer Chouinard to offer the entire range of apparel in the mill’s catalog, including all pigment-dyed and reactive-dyed colors in every size.

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