We already know Beyoncé understands promotional products better than anyone, as evidenced by the fact that her holiday 2016 merchandise flew off the metaphorical shelves. This year, we weren't surprised when Queen Bey's new line of holiday merchandise lit up the internet, and we can see why.
For the holiday 2017 collection, she went all out. The collection features everything from adult onesies to wrapping paper, and everything is spectacular.
Here are a few of our favorites from the collection:
1. Holidayoncé White T-shirt

Credit: The Beyoncé Store
2. Yoncé Green Adult Onesie

Credit: The Beyoncé Store
3. Best Revenge Is Your Wrapping Paper

Credit: The Beyoncé Store
4. Slay Bells iPhone Case

Credit: The Beyoncé Store
5. Slay Bells Red Satin Ball Ornament
For your next holiday promotional campaign, think like the queen, and build on your existing brand. She knows the value of her existing slogans and anthems—she just gave them a holiday makeover. The result is a winning holiday campaign that fans are going crazy over.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.





