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Experts are comparing the "raw water" trend, which is gaining steam in places like San Francisco's Mission District, to the recent trend of anti-vaccination and rejection of centuries of health science.
Also, it's $6 per gallon.
Bottled water with promotional branding is common in the industry. With startups like this popping up, it's crucial for distributors and suppliers to know exactly where their water is coming from. Otherwise, they could be supplying dangerous products.
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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