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Further, Singh claimed that his company's product is "probiotic," meaning it contains intestinal organisms. According to Fortune, the water turns green if not consumed within a month, so that's probably not an empty claim.
The company also uses an alarmist mentality about fluoride in municipal tap water, which someone connected to the company colled "a deathly toxic chemical." (Fortune also reminded me about the line in "Dr. Strangelove" where General Jack D. Ripper called fluoride an "international Communist conspiracy to sap and impurity all of our precious bodily fluids."
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Brendan Menapace
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Brendan Menapace is the content director for Promo+Promo Marketing.
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