What's On Tap?
Beer, branding and the secret to success in the bar industry
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What, then, do they need? Bar mats, check presenters and table tents seem like solid choices, but as O'Neill explained, "I have all the table tents I need, I don't need everybody to bring me more." If the restaurant is established, it likely has all the staples, and these items see low turnover. The smart move is to focus on products that will be frequently in demand.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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