What's On Tap?
"The beer distributors are a network for the larger breweries and all are individually owned—even though they have Budweiser signs, they all make their own decisions on promotions," Wysopal explained. Beer distributors are the connection between the manufacturer and the seller, responsible for putting the bottle in the bar, and consequently can be instrumental in introducing new products. They will be purchasing all the caps, T-shirts and bottle openers given out at bars during promotions. "The beer distributor sells many brands and all those brands need promotions," he advised. "Sell them on the fact that you can promote all their brands."
- Companies:
- Openers Plus
Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.