BDA Named Official Branded Merchandise Licensee of PGA Tour
Bensussen Deutsch & Associates Inc. (BDA) will manage and grow corporate promotional merchandise program for PGA Tour partners as the official branded merchandise licensee of the PGA Tour. The distributor will aim to extended the PGA Tour brand for the tour's official marketing partners, title sponsors and tournaments.
“We set out to identify an agency partner with proven expertise in event and sponsorship activation through licensing and co-branded promotions that will help enhance our marketing efforts, said Tim Hawes, senior vice president of retail licensing for the PGA Tour. "BDA surfaced as the clear leader in this space. An innovator in the promotional merchandise industry, BDA will be an invaluable strategic resource to the PGA Tour and our partners from both a marketing and procurement perspective.”
BDA, the first official PGA Tour branded merchandise licensee, also has received the rights to the Champions Tour, Web.com Tour, PGA Tour Latinoamérica, and selected other tournaments in the agreement.
“It is a privilege to be recognized by the PGA Tour as its official branded merchandise licensee,” said Jay Deutsch, BDA cofounder and CEO. “We see a vast amount of untapped potential in this area of business for the PGA Tour. Having worked with nearly every major sports league over the past 30 years, we have the experience to design and execute creative, targeted activation campaigns that will drive brand loyalty for both the PGA Tour and its partners.”
For more information, visit www.bdainc.com.