BDA Named Official Branded Merchandise Licensee of PGA Tour
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“We set out to identify an agency partner with proven expertise in event and sponsorship activation through licensing and co-branded promotions that will help enhance our marketing efforts, said Tim Hawes, senior vice president of retail licensing for the PGA Tour. "BDA surfaced as the clear leader in this space. An innovator in the promotional merchandise industry, BDA will be an invaluable strategic resource to the PGA Tour and our partners from both a marketing and procurement perspective.”
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