BDA Named Official Branded Merchandise Licensee of PGA Tour
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BDA, the first official PGA Tour branded merchandise licensee, also has received the rights to the Champions Tour, Web.com Tour, PGA Tour Latinoamérica, and selected other tournaments in the agreement.
“It is a privilege to be recognized by the PGA Tour as its official branded merchandise licensee,” said Jay Deutsch, BDA cofounder and CEO. “We see a vast amount of untapped potential in this area of business for the PGA Tour. Having worked with nearly every major sports league over the past 30 years, we have the experience to design and execute creative, targeted activation campaigns that will drive brand loyalty for both the PGA Tour and its partners.”
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