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American Eagle worked with Muslim model Halima Aden, the first hijabi signed to IMG Models, for the campaign ads. Within a week of the campaign going live, the $20 online-only hijab sold out.
With so many retailers seeing success with Muslim apparel options, it seems these pieces are here to stay. Who knows? Maybe hijabs and Muslim fashion items will be the next promotional powerhouses.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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