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While American Eagle tends to pump out college-themed clothing items, like rugby shirts and leggings, this move into the Muslim apparel world opened up huge sales potential for the brand. Within one week of offering its new denim hijab, it was sold out.
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Hannah Abrams
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Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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