AIA Unveils a Transformational Rebrand
AIA Corporation, Appleton, WI, announced its bold and exciting rebrand, which reflects the company's commitment to empowering success for its customers (referred to as owners) MVP suppliers, and staff.
At the core of this rebrand is a deep understanding that every conversation matters, whether it is about solving problems, discovering opportunities, or forming connections. Ultimately, this delivers tremendous value to the AIA Community and drives growth. AIA is proud to communicate this ethos through its new positioning, visual identity, and messaging, which speak to the essence of what AIA delivers each day to the AIA community. AIA’s dynamic new website is a perfect example of the power of their new branding.
"Our rebrand is not just a visual transformation, it is a reflection of our dedication to making every interaction count,” said Stacy Price, vice president of marketing. “We are excited to present a fresh identity that brings to life our brand strategy. Our brand aesthetic is visually smart, aspirational, and empowering, while evoking a sense of calm in an otherwise fast-paced world. It also delivers messaging that resonates with the modern distributor."
AIA’s refreshed logo is a visual embodiment of AIA's mission and commitment to its owner community. The loop around the font represents the wrap-around support that AIA provides, symbolizing the idea that AIA is there to support and empower success. The "I" in the middle of "AIA" reflects an independent AIA owner confidently proclaiming, "I can." The swoop on the second "A" represents AIA's partnership with owners that sends them soaring and empowered for success,
“The rebrand is the culmination of a strategic journey which considered many factors, including conversations with key stakeholders and a deep dive into industry insights and future dynamics," said AIA CEO Nancy Schmidt. "The result is more than just a new logo or style, it is a declaration of our steadfast support for our owner community. AIA is not just a company, it is a partner in your journey, and our rebrand reflects that promise.”