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AIA’s refreshed logo is a visual embodiment of AIA's mission and commitment to its owner community. The loop around the font represents the wrap-around support that AIA provides, symbolizing the idea that AIA is there to support and empower success. The "I" in the middle of "AIA" reflects an independent AIA owner confidently proclaiming, "I can." The swoop on the second "A" represents AIA's partnership with owners that sends them soaring and empowered for success,
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