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The Box, and where you are in ?relation to it
As for what is most crucial to practice when selling to banks, it turns out it's not much different than most other promotions. "I would say the most important thing you can be is creative," said Mayberry.
Ronald Williams, director of sales and marketing for Brandelope, Fenton, Mo., agreed. "Financial institutions will always require the basic promotional items (pens, etc.), but if you really want to garner their attention as well as their purchasing dollars, show them something they can use which will improve their image and relationships within the surrounding community," he said.
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Michael Cornnell
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