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The bank, a mid-sized organization focused mostly on small business loans, has a public-outreach foundation like many of its peers. Among other projects it was working on, the foundation needed help promoting an internal employee-giving program for the United Way. Mayberry was aware of this need, and was able to craft a rewards program for them that not only earned her a sale, it also strengthened her relationship with an important part of the bank, the foundation being responsible for many other marketing initiatives within the company.
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Michael Cornnell
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