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Beyond creativity earning the initial sale, an added value of such a memorable program is that it also serves as a portfolio piece, making future sales, even to other companies, easier. "I can still call on one of the vice presidents of a different location and introduce myself in an e-mail and say, 'I'm the one [who] introduced that program to the bank,' and I will get a response," Mayberry said.
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Michael Cornnell
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