Adidas Faces Major Backlash Over Insensitive Boston Marathon Apparel Email
Boston Marathon participants felt Adidas' finishers email was insensitive. (Image via Worbar)
As we know in the world of promotional marketing, you have to vet your marketing campaigns. Adidas learned this lesson the hard way when it sent Boston Marathon participants a congratulatory email, according to USA TODAY.
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
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