Adidas Faces Major Backlash Over Insensitive Boston Marathon Apparel Email
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Marathon finishers were taken aback by an email they received on Tuesday that said, "Congrats, you survived the Boston Marathon!" The company failed to see how the subject line could be an offensive connection to the 2013 Boston Marathon bombing that killed three and injured more than 260 people.
Adidas hoped the email would motivate marathon finishers to purchase some marathon-themed apparel, but instead, the email was met with intense backlash.
0 Comments
View Comments
E
Hannah Abrams
Author's page
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.
Related Content
Comments