Adidas Faces Major Backlash Over Insensitive Boston Marathon Apparel Email
My friend received this email from Adidas after the Boston Marathon... I don't know how an advertising team doesn't catch this. pic.twitter.com/Fe16Z4Hnvq
— Robin Dich (@RobinDich) April 18, 2017
Adidas would like to sell you some stuff now. h/t @anthonymadrigal #copywriting #rethinkthis @universalhub pic.twitter.com/v2TLXs7Bf7
— Dan McCarthy (@acutalproof) April 18, 2017
Of course, the company did not mean to conjure up the memory of the Boston Marathon bombing, but the damage was done. The company swiftly issued an apology to repair the damage.
"We are incredibly sorry," Adidas said in a statement to USA TODAY. "Clearly, there was no thought given to the insensitive email subject line we sent Tuesday. We deeply apologize for our mistake. The Boston Marathon is one of the most inspirational sporting events in the world. Every year we’re reminded of the hope and resiliency of the running community at this event."
Hannah Abrams is the senior content editor for Promo Marketing. In her free time, she enjoys coming up with excuses to avoid exercise, visiting her hometown in Los Angeles and rallying for Leonardo DiCaprio to win his first second Academy Award.