A Trend Indeed Making Retail Relevant
Adapt the latest consumer styles to give apparel promotions staying power
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ACCESSORIES
Bags and scarves are growing in importance in the promotional products industry, and as Bivens related, it’s a fruitful trend. She pointed out a big accessories push currently going on in retail. To mimic this move, go for smaller logos and less-boxy construction on these types of products. “We’re looking at big totes and big hobos that are softer in shape,” Bivens said.
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Christen Gruebel
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