A Trend Indeed Making Retail Relevant
Adapt the latest consumer styles to give apparel promotions staying power
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LUXURY
“We’re in a luxury moment right now,” Bivens said. “Even for promotional materials, I think it’s important that they look expensive.” Both recipients and suppliers of promotional items want the same outcome—something that will be used over and over again. Embroidered logos, higher-quality fabrics and better-cut silhouettes can go a long way to give these products a more high-end look, while increasing the odds they will be worn. “Everything should be taken up a notch,” she added.
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Christen Gruebel
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