Toy Around with Gadgets & Gifts
A little healthy sales competition never hurt anyone
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“TomTom has begun to do a lot of advertising to drive their retail sales, which drives sales in the promotional premium market,” said Brooks. “Plus, the TomTom line of GPS products fall into that magic price level for electronics: under $1,000.”
Brooks cautioned distributors to look for premium products that hold their value in retail stores. “Distributors don’t want customers finding the products they just quoted in the next advertising circular 10 percent less than their quote,” she said. “Always stay on top of the hottest products and know what is selling in retail.”
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Jennifer Hans
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