An Assertive Sales Email
The following post was originally published by Printing Impressions. To read more of their content, subscribe to their newsletter, Today on PIWorld.
Most sales emails are benign and polite. They inform and educate. They are too long, poorly written, and ultimately ignored.
So, why not up your game a bit? Why not take on the elephant in the room and send an email discussing the subject of diligence?
That is, why do I keep bugging you for an appointment?
Good morning!
Hopefully, you have noticed how persistent I have been in trying to connect with you, and hopefully, you are not annoyed.
Do you want to know why I keep trying? Do you want to know why I am not letting your non-response deter me from another attempt? Here are three…
Reason #1: To differentiate myself
90% of my competition quits after just one voicemail. If I call you twice, I’ve done something that nine out of 10 sales reps trying to reach you haven’t done.
Reason #2: To demonstrate the future
If I am working this hard to get your attention, can you imagine how hard I will work for you as a client?
Reason #3: To portray professionalism
Did you now the No. 1 reason why a Buyer chooses a sales rep? According to Purchasing magazine, it’s their sales ability. That includes trustworthiness, follow up, knowledge, and professionalism.
I believe a good vendor is as important as a good customer. If you agree, let’s talk. I’ll be following up on this email with a phone call. So, when you see a phone number ending in “7036” on your Caller ID, pick up. It’s me.
Talk to you soon.
Bill Farquharson
Sales Vault members are learning sales tactics like this and using them to succeed where others fail. Want more? Go to SalesVault.pro or call Bill Farquharson at 781-934-7036.
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Bill Farquharson is a respected industry expert and highly sought after speaker known for his energetic and entertaining presentations. Bill engages his audiences with wit and wisdom earned as a 40-year print sales veteran while teaching new ideas for solving classic sales challenges. Email him at bill@salesvault.pro or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault, are available at salesvault.pro.
