Report: Apparel Brands Not Seen as Good Corporate Citizens

Major global brands have more work to do to close the gap between their performance in the marketplace and their citizenship, according to the inaugural Global Corporate Reputation Index, released by Burson-Marsteller, Landor Associates, Penn Schoen Berland, and BrandAsset Consulting.

The apparel industry shows the largest gap between citizenship and performance indicating continuing concerns about how its products are manufactured.

Using a proprietary model, the Global Corporate Reputation Index identifies 25 consumer companies with the best reputations, based on 40,000 consumer interviews regarding the qualities consumers associate with nearly 6,000 companies in six countries.