Ralph Lauren Gets Ready to Enter the Activewear Game

Having expanded its Polo brand to include womenswear this summer, Ralph Lauren is now making moves to capitalize on the rapidly growing activewear market. Company execs said on its second quarter 2015 earnings call Wednesday morning that a new line of sport-ready clothing called Polo Sport will arrive in stores for fall 2015, with an initial emphasis on men's.

For a brand with such a sporty vibe—Polo Sport is already the name of one of its men's fragrances—it's hard to believe Ralph Lauren has waited this long to dive into activewear.