Patagonia to Donate 100 Percent of Black Friday Sales

Patagonia typically brings in millions of dollars in sales on Black Friday. But this year, the outdoor retailer is giving away everything it makes that day.

The Ventura, California-based company announced it will donate 100 percent of its Black Friday sales—estimated to be well over $2 million—to grassroots environmental groups. The organizations fight to protect vital natural resources, like water, air and soil.