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NBA athletes are legitimate fashion icons, with various stars (e.g. Russell Westbrook) and notable players (e.g. Nick Young) becoming notable not just for their play on the court but their sartorial impact. Some players will show up on basketball blogs just as often as they appear in the pages of GQ. Personal style is part of their public image and brand.
The league and its TV partners have rarely formalized any of this interest in the fashion world. That will change at All-Star Weekend when TNT airs a fashion show featuring several All-Stars.
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