Gildan Stretches Apparel Mix, Wins Worldwide Rights to Camouflage ‘Lifestyle Brand’

Gildan Activewear Inc. is going full camo.

The Montreal-based manufacturer of T-shirts, socks, underwear and other basics says it has obtained the worldwide license for the Mossy Oak hunting camouflage wear brand.

The company, which announced record fourth-quarter results Thursday on robust growth in sales and lower cotton costs and also hiked its dividend 20 per cent, says it sees big potential in marketing Mossy Oak camouflage activewear, underwear and socks.