Apparel Retailers' High Voltage Bet On Neon

Electric blue jeans. Hot pink shoes. Lime green skivvies. Wear it like it's 1985. These are the colors the fashion industry wants you to add into your wardrobe this spring.

Retailers are rolling out an electrified color pallet hoping it'll add cheer to the racks and suggest a brighter outlook for a dull economy.

Retailers are trying to make the new normal of slow economic growth feel better, according to Eric Beder, a retail analyst at Brean, Murray, Carret & Co. So, it's in with the 1980s-inspired fluorescent colors and out with the greys, blacks and neutrals.