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It's likely happened to some of you out there. A customer, maybe a long-time customer you have a good relationship with, comes to you with a big order. They want 1,000 T-shirts for a rally, and they're willing to pay for the highest-quality shirts with four-color process logos. Everything is going smoothly... until you see the customer's artwork.
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Kyle A. Richardson
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Kyle A. Richardson is the editorial director of Promo Marketing. He joined the company in 2006 brings more than a decade of publishing, marketing and media experience to the magazine. If you see him, buy him a drink.
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