Navigating the Boom in Political Advertising
In the context of the rapidly evolving political landscape and the anticipated surge in political advertising for the 2024 elections, understanding best practices for political advertising in out-of-home (OOH) media is crucial. As political spending is expected to surpass $10 billion, focusing on battleground states and Senate races, wide-format print providers and OOH media companies face unique challenges and opportunities.
Denise Gustavson is the Editorial Director and Special Projects Editor for the Printing & Packaging Group, which includes Printing Impressions, packagePRINTING, In-plant Graphics and Wide-Format Impressions magazines, among other brands. She is also the Editor-in-Chief of Wide-Format Impressions.