Peanut Butter is for Sandwiches

Many business people take a “peanut butter approach” to the way they manage their time and resources.

Simply stated, the “peanut butter approach” is when business leaders spread their time and resources thinly across many tasks, similar to the way peanut butter is spread evenly across bread to make a sandwich.

While this approach may seem to offer broad and even coverage of time and resources, its drawback is that there is no concentrated focus on those areas that offer the largest return on investment.

Here’s how to avoid the “peanut butter approach."

1. Evaluate those projects and tasks that require your time and resource allocation.
2. Determine the value of each of these projects and tasks.
3. Assign your time and resources based on the value of each.

And remember, just like peanut butter, it’s OK to “spread” this idea with your team.