NEW 2024 Healthcare Campaigns with Co-Branding Bandanna Style

We’re at that time of year when distributors and their clients are planning New Year campaigns, packages, and events. Most already have initial plans in place, and 2024 is shaping up to be another excellent year. Particularly exciting are the opportunities for distributors in the healthcare, educational, and cause awareness segments. Many nonprofits and charities are already in full planning mode for their 2024 health-related campaigns and fundraising promotions. The question is, what are they offering that’s new and fresh for 2024?

That’s where promotional products distributors (PPDs) come in. Don’t let these campaigns fall short; instead, make sure that all health-related causes and charities are equipped with themed bandannas to promote their messages. Bandanna Promotions by Caro-line is ready to partner up and supply top-notch, unique bandannas to help get co-branded messaging out to the masses.

“Bandannas have become a true interactive promotional experience, for they have the largest design imprint branding area to support any cause or charity for a fun, creative, and interactive giveaway at the event and continue as a valued take-home wearable accessory,” says Scott Thackston, director of marketing and product development. Let’s take a look at how these fun, fashionable items accomplish this.

Fun and Fashionable for a Cause

There are a variety of ways that healthcare clients promote their messaging. Whether it’s through fundraising campaigns or simply year-round encouragement to live healthier lifestyles, these clients need to take advantage of every co-branding avenue.

In the special events and fundraising campaign arena, bandannas are a great item to help push out sponsored events such as runs, walks, and other initiatives. Now is the time to get these products in front of healthcare clients. With January 2024 right around the corner, and Heart Health month (February) on its heels, PPDs need to take advantage of helping their clients prepare ahead of time.

Whether it’s to promote safety, education, or awareness, bandannas are one such item that spans an array of uses within any fundraising campaign. “Bandannas are used for healthcare and public education in so many promotional ways from events to supporting a cause with fundraising, or to educate the public on how to live a healthier life with lifestyle ideas and tips, especially in our information bandanna design layout option,” Thackston elaborates. “In a special way, the creative, artistically designed bandanna became a symbol and badge of honor for all to see by the wearer.”

One great item to start with is the traditional 22x22” solid color bandanna. This item from Bandanna Promotions easily fits into a variety of budgets, making it ideal for those healthcare nonprofit and fundraising campaigns. “Bandannas are true wearable art with so many functional uses as a branded canvas go-to for less than three dollars,” says Thackston.

For those clients looking for that added pizzazz to promote an event, why not offer the rainbow tie-dye bandanna? Make any logo or co-branded sponsorship POP with these amazing designs! The design is overprinted on the existing tie-dye pattern.

Any of these exciting bandannas can be included in swag kits given to participants in walk-a-thons, races, and other fundraising events. Participants will wear these items long after the event is over, promoting the co-branded sponsors beyond the day of the event. A bandanna ticks a lot of boxes for a successful promotion: ample imprint space on a flat surface, usable/reusable (less likely to end up in a landfill after one day), tons of color options to match specific corporate branding or logo design … the list goes on.

Perfect Promotion All Year Long

But don’t just stop at special events like fundraising campaigns. Think year-round promotion of healthcare facilities, systems, agencies, and more that all need to spread awareness. “Bandannas supply a functional wearable promotion that continues to promote and support the cause or charity as the recipient's go-to fashion accessory,” explains Thackston. “Over time, their bandanna becomes part of their attire in making statement for all to see in public and special occasions.”

Items like the Info-danna can help spread education into heart health, first aid tips, healthy eating habits, and more. These bandannas can be kept on-hand in waiting rooms, handed out in new customer welcome kits, utilized by care providers as educational tools, and more.

Here are a few more ideas to get you started:

• Walks for a cause
• National health day celebrations
• Info-danna on health risks specific to a disease
• Pet triangles for a walk
• Bandannas for a walk with a map
• Hospitals

Going Beyond: School-Related Health Programs

There’s one more area of healthcare that PPDs can offer bandannas to: school food and health education programs. These range from the local school district all the way to national campaigns that promote healthy eating for students. Many schools have implemented healthy food programs — what better way to promote these programs to parents than with a branded bandanna featuring healthy food choices?

The best part is, these are great for students, teachers, administrators, parents, board members … you name it, they want it!

Many schools also host their own health-related fundraising campaigns. Events like jump-a-thons, heart healthy month, and more are perfect for co-branded sponsorship opportunities. To get the kids and parents excited to participate, make sure you offer novelty items such as the Color Me bandanna. Sponsors get their logos out in front of a variety of participants, schools raise money and promote their event, and kiddos will love coloring in the designs, all in one shot.

Ultimately, there are so many reasons why bandannas are the perfect fit for co-branding opportunities in the healthcare space. The possible uses are nearly endless.

“It's the perfect promotional give-away to the masses over other promotional options that have specific sizes like T-shirts or hats that can only display a logo and not the artistic design theme of the event or promotion setting,” finishes Thackston. “Bandannas allow for a full design pallet that is intertwined with your client's logo, creating a promo masterpiece.”

Order your FREE bandanna theme samples kits today, in making your clients’ 2024 Health, Cause and Charity campaigns a huge success in the new year!