3 Ideas to Celebrate National Pet Month
When it comes to pets, most owners will stop at nothing to care for, pamper and love on their animal companions. From cats to dogs and even reptiles, pets are often important members of the family. As the weather warms and National Pet Month (May) approaches, it’s time to step up promotion campaigns that utilize pet bandanna triangles from Bandanna Promotions by Caro-Line.
Did you know that in 2020, $103.6 billion was spent on pets, with that number expected to reach even higher as 2021 reports roll in? Did you also know that the 2021-2022 APPA National Pet Owners survey reported cat ownerships to be at 45.3% and dogs at 69%? Offering promo bandannas for these furry companions is just one way to not only capitalize on a booming market, but also create a one-of-a-kind branded campaign.
Items like the Doggie-Danna Pet Triangle bandannas are a great way to style pets and utilize these walking billboards. “They are front and center for your company’s brand message on our furry friends when walking around town, picnics or just wagging along at pet-friendly businesses and events,” says Scott Thackston, director of marketing and product development at Bandanna Promotions by Caro-line.
Need some ideas on who and how to sell these fun pet triangles? Read on for three different approaches to building a great branded campaign that incorporates them.
Marketing Idea No. 1: Pet-Related Companies
A pet triangle can serve as a much-needed bonus at an annual checkup at the vet, or a walking billboard for a variety of animal-related businesses like groomers, shelters, pharmaceutical companies, pet stores, and dog-walking ventures.
Most of these businesses cater to pets, or at the very least interact with the owners and welcome them with open arms. Those organizations and businesses can be down the street, two hours away or even on the other side of the country, and need to market themselves to their local communities or prospective buyers. What better way than offering something that speaks to both owner and pet? You can create a branded campaign for any pet-related company using any of the three sizes of pet triangles from Bandanna Promotions – 14”, 22” or 27”. The best part is all three will fit both dogs and cats of all breeds and sizes. Need a collar channel sewn in? The company does that too!
All of the products from Bandanna Promotions by Caro-line are made in the USA, so persistent supply chain and inventory issues are less of a problem, helping you get the campaign off the ground in no time. “For the end-user, it’s the great ROI for the number of eyes are on their brand message each time our furry friends are out and about,” Thackston says. “As for the distributor, it’s the number of clients they can call on with pet theme advertising or target business categories from small local to national brands that have an outdoor event or festival audience like breweries, distilleries and wineries to insurance agencies, relators and builders.”
Marketing Idea No. 2: Going Beyond Pet-Related Companies
The obvious clients in need of pet triangles might be groomers, humane societies, vets, and pet stores, but it doesn’t have to stop there. Nowadays, people bring their pets everywhere and are always on the hunt for great items for their four-legged friends.
Why not hit up your local breweries, pet-friendly hotels and restaurants, real estate companies, banks, cellular carriers … ANYONE who wants to advertise their business all over your local area. Offering to print business logos on pet triangles for them to give away to their clients is a great way to build a campaign or supplement one that is already going. Already selling the local brewery t-shirts, caps, mugs, and pens? Why not also offer pet triangles.
With a variety of printing options available from Bandanna Promotions by Caro-line, these can easily fit into any campaign. Triangles are available with an edge-to-edge rotary print, screen print or full-color digital print in a variety of colors, including neon—there are options for everyone!
The company even offers exclusive glow-in-the-dark printing. This would make a great eye-catching option to offer at a brewery, where pet owners will often hang out well into the evening. Or perhaps offer to print some for a pet 5K with the event sponsor’s logo on it?
If you want to go just a little bit bigger, the company can create Digi-Pet Triangles with full-color designs, photography, or an edge-to-edge step and repeat logo for increased impact. For the pet owner that loves to dress up their fur baby, an added logo with a picture of the business is the perfect way to get noticed.
Marketing Idea No. 3: Get Creative
The most important tip when it comes to a successful campaign using pet triangles is to teach your clients to get creative. Everyone offers a t-shirt with a logo screen-printed on it; most businesses already have you creating embroidered hats with logos or taglines on them. Help them go a step further and dive into the pet market.
Not only will this be something different to add to their branded campaign, but it will attract an entirely new customer base: pet families. When pet owners take their furry companions for a walk, for a car ride, for a visit to the dog park, or anywhere else, your client’s logo will be front and center.
You also need to get these products out in front of your clients now. Spring is knocking at the door, and National Pet Month is right around the corner. Don’t wait until then to get a pet campaign going—get ahead of the game to help your clients when the time comes. “One to two months ahead is aways great to plan and review with their clients for themes and targeted layout designs,” notes Thackston. “But with our in-house creative team plus USA-made turn-key printing and cut-and-sew Bandanna Promotions, you can still make quick turnaround orders happen for just-in-time events, festivals, etc.”
If you’re still not sure where to start, connect with Bandanna Promotions by Caro-line to get your FREE Pet-Triangle Bandanna 4-Pack Sampler Kit. The company will work with you to make sure the right triangles land in your hands.