Connecting Photo Shoot Locations to a Campaign Message
The Spector & Co. 2022 Feels Good Collection is inspired by the sustainable properties and natural feel of bamboo, cork, wheat and rPET. The Feels Good Collection is an assortment for work, home and all the fun places in between where giving thanks and recognition are always encouraged.
Feels Good connects us to people and the planet through products with less environmental impact and more social impact. We wanted to connect the concept of Feels Good with the photo shoot locations for the lifestyle images seen in our new look book! Below are the photo locations outlining their importance within the community and to the world.
Beneath the spheres that scatter the park is 40 million metric tons of decomposing waste, producing biogas captured by wells to convert into electricity. The park promotes circularity with recycled materials being used for every aspect of it.
Choosing a location that encompasses the same ideas promoted by the Renew material from Ashbury definitely Feels Good.
The sad truth is that many Olympic parks and venues are abandoned, given the immense costs of maintaining the large spaces. Parc Olympique promotes circularity as well, given the repurposing of the space.
Teleworking areas, skateparks, climbing rocks and trails surround the park, introducing new life to the area. It’s important that the great value of the park is celebrated, ensuring its full potential is met by introducing new ways to utilize and revitalize it.
Mount Royal Park
Mont Royal Park promotes the use of shared community spaces and having a piece of nature to be enjoyed together within a busy and concrete-centric metropolitan area. It Feels Good to be able to enjoy nature while having access to picnic tables, playgrounds, equipment rental services, and much more for individuals or families to enjoy.
Old Port of Montréal
The Old Port of Montreal promotes the importance of restoration, history and progress, while the idea of sustainable development continues to be an integral aspect of the site's vision. The site’s efforts are ongoing, enhancing the cultural offerings and fostering a space of learning for all ages. Laborious processes of restoration and repurposing have put the area’s architectural heritage to residential and commercial use. The site focuses on emphasizing the big three “R’s”: reducing, restoring and recovering.
It plays a vital role in the city’s life by continually focusing on social responsibility and creating ways to engage with citizens and neighbors.